The Enrichment Center

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The Enrichment Center is an educational center which offers an extensive selection of courses from pre-school through high school as well as for adults. They also manage after school programs for several local schools. While their budget is tiny, they needed to compete with similar, well-funded franchise operations. They sought inexpensive ideas to enhance and differentiate their image through direct marketing and advertising efforts.

The flyers below are given to the children to place in their backpacks in the AfterCare programs at local schools. As they are enclosed with other school flyers, they must significantly stand out to attract the attention of parents, who must sift through many pieces of information their children bring home. A series of flyers was customized for various schools with different schedules and programs.